informed
UX/UI DESIGN
WEB DESIGN
MOBILE
Context
Informed curates world-class journalism from premium publishers, all available under one subscription. Our experts and editors read hundreds of articles daily, selecting and suggesting only the best.
Role
As an early-stage startup, I joined as the first designer, working directly with the CPO to develop the MVP and achieve Product Market Fit. Within two months, we successfully launched the app's first version and confirmed our value proposition.
Today, I lead the informed product team and have introduced various improvements and features. These include restructuring our design files into a design system family, converting our app from a closed login system to an open browsing platform, implementing offline reading mode, article summaries, and dark mode, and creating a responsive web app.
Team & Process
Our team consisted of the CPO (Oya —), the CEO (Ben —), a Product Designer (Me), three frontend developers, and the CTO.
We used Figma as a centralized design tool, Linear for task creation, and Slack for informal communication within the team.
Our CPO led the research process and translated all information to me so I could have more context and start working on the designs. We have weekly design <> dev handoff meetings to raise questions and constraints about the designs in the process.
Designing The Daily Brief Screen: Overcoming Challenges and Developing Strategies
Introduction
Our team faced some challenges when designing The Daily Brief screen. We needed to find a way to communicate the articles' importance to readers while providing an intuitive experience. To tackle these challenges, we developed some strategies.
The Editorial Note:
We included an editorial note to provide readers with additional context about each article. This helped to give readers a better understanding of why each piece was essential.
Tailoring Content to Reader Needs:
We identified our readers' most active time of day and used this information to tailor our content to their needs. By doing so, we ensured that our readers constantly received the most relevant and important news.
Creating a Cohesive Look and Feel:
We developed the Informed Design System Family to ensure consistency across multiple platforms. This system helped us create a cohesive look and feel across all our platforms, making it easier for readers to navigate and find the content they were looking for.
Improving Mobile App Design:
We made many changes to our mobile app design system. We introduced new color themes and dark mode to help improve the user experience and revamped our card designs to make them more readable. These changes helped to make our mobile app more user-friendly and accessible.
Consistent Experience Across All Platforms:
Finally, we carried many visual patterns from the mobile app to our responsive web app. By doing so, we could create a consistent experience across all our platforms, regardless of which device our readers were using.
Conclusion:
Through these efforts, we created a user-friendly and intuitive experience for our readers, ensuring they always got the most relevant and important news.
If you are interested in working together, please feel free to contact me at irinaaltuna@gmail.com. Thanks for watching!
informed
UX/UI DESIGN
WEB DESIGN
MOBILE
Context
Informed curates world-class journalism from premium publishers, all available under one subscription. Our experts and editors read hundreds of articles daily, selecting and suggesting only the best.
Role
As an early-stage startup, I joined as the first designer, working directly with the CPO to develop the MVP and achieve Product Market Fit. Within two months, we successfully launched the app's first version and confirmed our value proposition.
Today, I lead the informed product team and have introduced various improvements and features. These include restructuring our design files into a design system family, converting our app from a closed login system to an open browsing platform, implementing offline reading mode, article summaries, and dark mode, and creating a responsive web app.
Team & Process
Our team consisted of the CPO (Oya —), the CEO (Ben —), a Product Designer (Me), three frontend developers, and the CTO.
We used Figma as a centralized design tool, Linear for task creation, and Slack for informal communication within the team.
Our CPO led the research process and translated all information to me so I could have more context and start working on the designs. We have weekly design <> dev handoff meetings to raise questions and constraints about the designs in the process.
Designing The Daily Brief Screen: Overcoming Challenges and Developing Strategies
Introduction
Our team faced some challenges when designing The Daily Brief screen. We needed to find a way to communicate the articles' importance to readers while providing an intuitive experience. To tackle these challenges, we developed some strategies.
The Editorial Note:
We included an editorial note to provide readers with additional context about each article. This helped to give readers a better understanding of why each piece was essential.
Tailoring Content to Reader Needs:
We identified our readers' most active time of day and used this information to tailor our content to their needs. By doing so, we ensured that our readers constantly received the most relevant and important news.
Creating a Cohesive Look and Feel:
We developed the Informed Design System Family to ensure consistency across multiple platforms. This system helped us create a cohesive look and feel across all our platforms, making it easier for readers to navigate and find the content they were looking for.
Improving Mobile App Design:
We made many changes to our mobile app design system. We introduced new color themes and dark mode to help improve the user experience and revamped our card designs to make them more readable. These changes helped to make our mobile app more user-friendly and accessible.
Consistent Experience Across All Platforms:
Finally, we carried many visual patterns from the mobile app to our responsive web app. By doing so, we could create a consistent experience across all our platforms, regardless of which device our readers were using.
Conclusion:
Through these efforts, we created a user-friendly and intuitive experience for our readers, ensuring they always got the most relevant and important news.
If you are interested in working together, please feel free to contact me at irinaaltuna@gmail.com. Thanks for watching!
informed
UX/UI DESIGN
WEB DESIGN
MOBILE
Context
Informed curates world-class journalism from premium publishers, all available under one subscription. Our experts and editors read hundreds of articles daily, selecting and suggesting only the best.
Role
As an early-stage startup, I joined as the first designer, working directly with the CPO to develop the MVP and achieve Product Market Fit. Within two months, we successfully launched the app's first version and confirmed our value proposition.
Today, I lead the informed product team and have introduced various improvements and features. These include restructuring our design files into a design system family, converting our app from a closed login system to an open browsing platform, implementing offline reading mode, article summaries, and dark mode, and creating a responsive web app.
Team & Process
Our team consisted of the CPO (Oya —), the CEO (Ben —), a Product Designer (Me), three frontend developers, and the CTO.
We used Figma as a centralized design tool, Linear for task creation, and Slack for informal communication within the team.
Our CPO led the research process and translated all information to me so I could have more context and start working on the designs. We have weekly design <> dev handoff meetings to raise questions and constraints about the designs in the process.
Designing The Daily Brief Screen: Overcoming Challenges and Developing Strategies
Introduction
Our team faced some challenges when designing The Daily Brief screen. We needed to find a way to communicate the articles' importance to readers while providing an intuitive experience. To tackle these challenges, we developed some strategies.
The Editorial Note:
We included an editorial note to provide readers with additional context about each article. This helped to give readers a better understanding of why each piece was essential.
Tailoring Content to Reader Needs:
We identified our readers' most active time of day and used this information to tailor our content to their needs. By doing so, we ensured that our readers constantly received the most relevant and important news.
Creating a Cohesive Look and Feel:
We developed the Informed Design System Family to ensure consistency across multiple platforms. This system helped us create a cohesive look and feel across all our platforms, making it easier for readers to navigate and find the content they were looking for.
Improving Mobile App Design:
We made many changes to our mobile app design system. We introduced new color themes and dark mode to help improve the user experience and revamped our card designs to make them more readable. These changes helped to make our mobile app more user-friendly and accessible.
Consistent Experience Across All Platforms:
Finally, we carried many visual patterns from the mobile app to our responsive web app. By doing so, we could create a consistent experience across all our platforms, regardless of which device our readers were using.
Conclusion:
Through these efforts, we created a user-friendly and intuitive experience for our readers, ensuring they always got the most relevant and important news.
If you are interested in working together, please feel free to contact me at irinaaltuna@gmail.com. Thanks for watching!