Boahaus is a furniture brand that is committed on doing things different. They work to revolutionize the furniture, design and decoration sector. They bet on giving it a spin and being the option for people looking for something else.

They create design and quality products with impeccable service. They are perfectionists and create attractive and functional designs. The style of the brand, with a perfect imperfection and in constant evolution is what makes it interesting and unique.

The geometric logo, with an "h" that reminds us of the silhouette of a chair, where we feel good and comfortable. And it's how we should feel at home. A space where time stops.

The chair icon was also created to complement the wordmark, typeface, and characters. This additional element functions as a stamp or seal, which, when featured on packaging, badges and coasters emphasise the identity’s informality and playfulness.

Client
Boahaus

Sector
Design & Architecture

Discipline
Brand Identity
Signage & Environmental Graphics
Digital Design