Alqvimia is a luxury natural skincare brand with the premise of creating 100% natural cosmetics out of the utmost respect for nature and beauty.
As heirs of the Spanish school of aromatherapy, they believe in the power of flowers' souls to help rebalance ourselves cosmetically, emotionally and spiritually.

Alchemy is transformation. Alqvimia is a journey of the transformation of beauty. It is the experience of Supreme Beauty”. The transformation not only of the body but also health and the emotions. It is the passage from purely physical beauty to a holistic beauty that includes not only the body but also the beauty of actions, thoughts and emotions.

This sense of lightness and air is expressed throughout the identity, the graphic language employed, to the colour palette and photography. 

Photography plays an important role in brand identity, as well as the art direction, I worked closely with the client to produce visual product images that tell a story and connect with the user on an emotional level.


Web Design
Art Direction

Lucid Design Agency

Web Design

In this part of the project I had to consider the entire aesthetic aspect and the selection of the colors, fonts, design and images to create the whole personality of the website.

In addition to the aesthetic part, I worked on the usability of the website, one of the priorities of the project, ensuring that the website is easy to use and the information is easily accessible. It was very important to create a page that the target market could relate to.

Digital Art Direction

I worked in the conception, design and help in the execution of the product range images of the website.
My goal was to create a very intuitive for this, we created a series of images that drove the entire narrative of the brand.

Irina Altuna — Product Designer
& Brand Builder
Based between Barcelona
and the Balearic Islands